New marketing campaign met with success that exceeded marketing expert expectations
A recent change in the marketing campaign of HealthyWiser’s pH strip test product has succeeded in raising sales and helped the product rise in the ranks of Amazon’s most popular healthcare products.
The campaign included the offering of two bonus materials with every purchase, giving their customers an alkaline food chart and an eBook containing 21 alkaline recipes. Both offerings were given in .PDF form.
While pH test strips used to be a product used mostly by laboratories, healthcare professionals and for industrials purposes, health experts agree that they are an easy method for anyone to recognize one of the clearest symptoms of common diseases like diabetes and bladder stones.
The pH test strips are very easy to use and require no scientific training. The small paper strip simply needs to come in contact with the desired fluid, which for self-testing should be saliva or urine. Harmless chemicals contained in the strip react with the fluid and change color. A color chart included in the box allows the used to determine how acidic or alkaline their bodily fluids are.
The test only takes 15 seconds to show reliable results.
By adding bonus material that focused on the alkaline diet, the value of the product for customers seeking to improve their health and prevent disease increased. The alkaline diet focuses on the consumption of alkaline whole foods, to help the body retain a healthy pH balance.
While experts agree that the most important home use for pH test strips is for people who suffer from diabetes or bladder stones to check on their urine’s pH levels, the general focus to diagnose any imbalance quickly, even in healthy individuals, can affect the prognosis of a future disease.
HealthyWiser’s pH test strips sales are still exceeding early predictions. It remains to be seen if the new marketing campaign will surpass the newest marketing estimates that are based on the current sales. The company stated that they are confident their product’s sales will exceed expectations once again.
Contact
James Brown,
HealthWiser
Website: http://amzn.com/B00PI6SNKA
http://www.amazon.com/review/R232SFQXWBTKQR/ref=cm_cr_rdp_perm?ie=UTF8&ASIN=B00PI6SNKA
http://www.amazon.com/review/R1EDXIPYAG1JGH/ref=cm_cr_rdp_perm?ie=UTF8&ASIN=B00PI6SNKA