December 8, 2015 - Calgary, Alberta - Creative Theory Ltd, a digital marketing agency, welcomes Sergio Rushing as CEO to help deliver the best in-class marketing to it’s clients across North America. “What’s unique about Creative Theory is their combination of physical print media to compliment their online marketing efforts - something no other digital marketing agency is currently doing.” says Rushing.
Rushing explains that “most consumers these days first look on the internet, and especially Google, to find a product or service they need. Gone are the days of flipping through thick directory books.” He feels that that’s why he expects his firm to continue growing exponentially as more and more businesses realize the importance of Search Engine Optimization (SEO) going into 2016. In simple terms, SEO is a strategy to analyse and build a website in an easy and understandable way so that both visitors and search engines, such as Google, can thoroughly understand what that website is about.
Applying SEO to a business’ website helps that website get to the top of search engine results, says Rushing, and people tend to click on the listing at the top of a search engine results page compared to competitor’s websites below. Research has shown that the #1 result on Google on average gets 30% of the visitors clicking through to that website while the #2 result gets less 20%. SEO can be very important to a business because the search engine optimized site is often the one at the #1 position. However, Rushing advises that proper SEO can be very time consuming and costly which is why aiming for the #1 position isn’t always better depending on your budget and circumstance. Rushing encourages businesses to see what their goal should be with SEO by contacting Creative Theory: http://www.creativetheory.ca/calgary/seo-services/.
While many companies offer SEO services, Creative Theory takes it one step further and combines it with offline print marketing. “While it is true many people are moving to the internet to find a business, there is still a sizeable chunk of people who continue to use flyers, banners, business cards, and other print material to find one. That market is still worth tapping to grow your business.” says Rushing.
Media Contact:
Sergio Rushing
Creative Theory
421 7th Avenue S.W.,
30th Floor
Calgary, Alberta, T2P 4K9
contact@creativetheory.ca