As the Indian consumers are turning towards healthy lifestyle and food habits, the demand for organic food too is on a rise. A living testimony of this change in food choices is the increased number of organic food items available in the super markets in India.
While a major share of the sales of organic food is captured by the e-commerce websites; the mass-market retail outlet which comprises of supermarkets, mass merchants and drugstores capture almost the other half of the market sales of organic food. The remaining 10 percent share comes from farmers markets, community supported agriculture programs and the gourmet stores.
When it comes to market size, around 95 percent of organic food brands have their major presence in the top 10 metros of the country, with Delhi-NCR, Mumbai, Kolkata, Pune, Chennai, Bengaluru having a major share. According to the Minister of State Agriculture, the organic market is growing at a pace of 25-30 percent, and there are high chances of this figure to go high as the government is spending substantial amount of money on organic farming.
Backed with stringent standards of food safety and the implementation of the Food and Standards Act, many organic food producers share the view that the demand for organic food will see a rise across the country. Also with governement's support in the form of subsidies and improved laws on quality of food manufacture, storage, distribution, sale and import – the presence of organic food in every Indian household will soon be a reality.
For more information on organic food products, you can visit www.theecostore.in or call at 080 – 22580132.
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